AUTOPILOT
Innovated test drive process to increase potential customers' trust in the Autopilot , thereby increasing sales of Autopilot
TYPE
Personal Project
TIMELINE
10/2022 - 2/2023
SKILLS
System thinking
Interaction design
Media Art
TOOLS
Figma
Illustrator
After Effects
THE RESEARCH
ExistingProblem with Autopilot
02
Project Name
Lack of trust
76% of Americans would not pay for self-driving features. They would feel less safe driving in cars with an autopilot feature.
Misunderstandings
24% of American drivers mistakenly think self-driving cars let you not focus on the road.
User
For potential Tesla buyers who are hesitant to add on the Autopilot feature
THE RESEARCH
Empathize with Potential Customers
Potential customers want to know Autopilot in an easy and trustable way, and test drive is a good start
IDEATION
Journey map for a new test drive with Autopilot
A pleasant test drive guiding by voice assistant, allowing customers to easily grasp Autopilot and gain a sense of control over the self-driving vehicle.
The New Test Drive Experience will be ?
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Entertain Test Drive Journeys with the voice assistant.
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Allow customers to quickly grasp Autopilot with the voice assistant.
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Increase the sense of control over the self-driving vehicle by guiding customers to try manual operation in automatic situations.
DESIGN
Touch Screen Wireframe
Design based on Tesla’s current touch screen to reduce design costs
FINAL OVERVIEW
Final Design
User Comments
Sia
3 years driving experience
willng to pay 10% of total vehicle price
for Autopilot
"Now I'm more comfortable with autopilot!"
Colin
BMW X5 with autopilot
5 years driving experience
willng to pay 15% of total vehicle price
for Autopilot
“I would love to experience the test drive in real life. It's just got a lot more fun."
Ziwei
4 years driving experience
willng to pay 13% of total vehicle price
for Autopilot
“I'd like to use the autopilot on my own car now！”
Business Canvas
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